NORTHRIDGE FITNESS PRIVACY POLICY & NOTICE

Effective Date: October 16, 2026

Last Updated: October 16, 2026

1. Introduction

North Ridge Fitness, Inc. (“North Ridge, Inc., NorthRidge Fitness, CrossFit

NorthRidge, NRF Sports Performance,” “we,” “our,” or “us”) is committed

to respecting your privacy and protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect

personal information when you visit our website, enroll in a membership,

purchase a guest pass, make a payment, communicate with us, or use our

fitness facility and related services.

This policy applies to NorthRidge Fitness members, prospective members,

guests, website visitors, parents or guardians who enroll children in our

childcare services, and other individuals who interact with our business.

2. Personal Information We Collect

Depending on your relationship with NorthRidge Fitness, we may collect the

following information.

Contact and identification information

• Name, mailing address, email address, and telephone number.

• Date of birth when needed for membership eligibility or age-related

requirements.

• Emergency contact information.

• Information submitted through membership applications, website

forms, and other communications.

Membership and facility information

• Membership type, enrollment date, account status, and membership

agreement details.

• Account identifiers and facility check-in records.

• Guest-pass registrations and purchase history.

• Information needed to administer memberships and respond to service

requests.

Payment and billing information

• Billing address, payment history, transaction records, and payment

status.

• Payment information processed through Club Automation and its

applicable payment-processing services.

Website information

• Information submitted through website contact forms, guest-pass

forms, or other online features.

• Technical information, such as browser type, device information, IP

address, and website usage data, if collected by our website or its

service providers.

• Cookie and analytics information, if applicable to the technologies used

on our website.

Communications

• Emails, text messages, inquiries, and other communications with

NorthRidge Fitness.

• Communication preferences and, where applicable, records of

marketing consent or opt-out requests.

Childcare information

• Information provided by parents or legal guardians to enroll a child in

our childcare services.

• A child’s name and age, parent or guardian contact details, emergency

contacts, authorized pickup information, and other reasonably

necessary information to provide safe and appropriate care.

Please provide only the information reasonably necessary for the service you

are requesting. Avoid submitting sensitive medical or other confidential

information through general website forms.

3. How We Use Personal Information

NorthRidge Fitness may use personal information to:

• Create and manage membership accounts.

• Administer membership agreements and facility access.

• Process recurring membership fees, guest-pass purchases, and other

authorized transactions.

• Maintain billing records and respond to payment questions.

• Communicate facility announcements, maintenance notices, schedule

changes, account updates, and other service-related information.

• Respond to inquiries and provide customer service.

• Administer guest registrations and childcare services.

• Send newsletters, promotional emails, and marketing text messages

where permitted by law and consistent with applicable consent

requirements.

• Maintain facility safety, prevent fraud, and investigate suspected

misuse of our services.

• Maintain and improve our website and services.

• Comply with applicable laws, regulations, and lawful requests.

We use personal information for the purposes described in this policy, for

purposes disclosed when the information is collected, or for other purposes

permitted by applicable law.

4. Club Automation and Payment Processing

NorthRidge Fitness uses Club Automation for membership management and

related online payment functionality.

Information submitted through our membership system may be processed to

administer member accounts, maintain membership agreements, manage

billing, record transactions, and support other membership-related services.

Payments may be processed by Club Automation and its designated payment-

processing providers. Payment information may be collected, transmitted, or

stored by those providers as necessary to process authorized transactions.

NorthRidge Fitness does not intentionally retain complete payment card

numbers or card security codes in its own records when payment processing

is handled by third-party providers. The actual handling of payment

information depends on the payment services and configuration used.

Club Automation and other service providers may process personal

information under their own privacy notices and contractual arrangements.

We encourage you to review the applicable notices when using their services.

5. When We Share Personal Information

NorthRidge Fitness does not sell personal information for money.

We may share personal information in the following circumstances:

Service providers. We may share information with Club Automation,

payment processors, website hosting providers, email and text messaging

services, and other vendors that help us operate our business.

Legal compliance. We may disclose information when required by law,

court order, subpoena, or other lawful processes.

Safety and security. We may disclose information when reasonably

necessary to protect our members, guests, employees, property, rights, or the

safety of others, or to investigate suspected fraud or unlawful activity.

Business transactions. Information may be transferred as part of a potential

or completed sale, merger, restructuring, or transfer of business assets,

subject to applicable law.

With your consent. We may share information when you direct us to do so

or otherwise authorize the disclosure.

We do not authorize service providers to use personal information obtained

solely on our behalf for unrelated purposes except as permitted by applicable

law and our arrangements with those providers.

This policy does not constitute a blanket promise that information is never

shared for advertising or analytics purposes. If our website uses third-party

advertising or tracking technologies, we will provide any additional

disclosures and choices required by law.

6. Website Cookies and Analytics

Our website may use cookies or similar technologies to support essential

website functions, remember preferences, measure website traffic, or improve

our services.

The technologies used may depend on our website platform and any third-

party services connected to it. These technologies may collect technical

information, including browser details, device information, pages visited, and

interactions with our website.

We are reviewing the specific cookies, analytics services, and tracking

technologies used on our website. Accordingly, this policy does not represent

that a particular analytics or advertising service is currently installed.

If cookies or other tracking technologies are used, you may be able to

manage certain preferences through your browser or a website cookie-

preference tool, if available. Where required by applicable law, we will

provide appropriate consent mechanisms and honor applicable opt-out

preference signals.

7. Email and Text Messages

NorthRidge Fitness communicates with members and prospective members

through email and text messaging.

These communications may include:

• Membership and billing notifications.

• Facility announcements, closures, and maintenance updates.

• Schedule changes and other service-related information.

• Responses to questions or requests.

• Newsletters, promotions, and marketing messages where permitted.

We may send necessary service-related communications associated with your

membership or transactions even if you opt out of promotional messages,

where permitted by law.

Marketing emails: You may unsubscribe using the link included in a

marketing email or contact us directly.

Marketing text messages: Where required, we will obtain appropriate

consent before sending marketing texts. You may opt out by replying STOP

when supported by the messaging service or by contacting NorthRidge

Fitness.

Message and data rates may apply. Your consent to receive marketing text

messages is not a condition of purchasing a membership or service.

We may share your telephone number and messaging preferences with

providers that help us deliver text messages. Mobile opt-in, consent, and

related information will not be shared with third parties or affiliates for their

own marketing or promotional purposes.

8. Children’s Information and Childcare

NorthRidge Fitness provides supervised childcare at our facility. Parents and

legal guardians may provide information about children when registering

them for childcare or related services.

We may use this information to:

• Register children for childcare.

• Verify parent or guardian contact information.

• Maintain emergency contact and authorized pickup records.

• Communicate with parents or guardians.

• Respond to safety concerns and administer our childcare services.

We limit access to children’s information to personnel who need it to perform

their assigned responsibilities.

Our general website is not directed to children under 13, and we do not

knowingly collect personal information online directly from children under

13 except as permitted by applicable law and with any required parental

consent.

If we learn that we have collected personal information directly online from a

child under 13 in circumstances requiring parental consent without obtaining

the necessary consent, we will take appropriate steps to address the situation.

Parents and legal guardians may contact us to request access to or correction

of their child’s information, subject to applicable law and legitimate

recordkeeping requirements.

9. Information Security

We take reasonable administrative, technical, and physical measures

designed to protect personal information from unauthorized access, loss,

misuse, alteration, or disclosure.

We also rely on third-party providers for membership management, payment

processing, and other business services. No method of electronic transmission

or storage is completely secure, and we cannot guarantee absolute security.

If you believe your account or personal information has been compromised,

please contact NorthRidge Fitness promptly.

10. Data Retention

We retain personal information for as long as reasonably necessary to

administer memberships, process transactions, provide services, resolve

disputes, maintain appropriate business records, and comply with legal and

regulatory obligations.

Retention periods vary depending on the type of information and the purpose

for which it was collected.

When information is no longer reasonably necessary, we will take

appropriate steps to delete, destroy, or de-identify it, subject to applicable

law, contractual requirements, and legitimate business needs.

11. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Request access to certain personal information we maintain about you.

• Request a copy of certain personal information.

• Request correction of inaccurate information.

• Request deletion of certain personal information.

• Opt out of certain marketing communications.

• Exercise other rights available under applicable privacy laws.

Some information may need to be retained for legal compliance, billing,

fraud prevention, or other permitted purposes.

To make a privacy request, contact NorthRidge Fitness using the contact

details in Section 15. We may need to verify your identity before processing

your request.

We will respond within the timeframes and according to the procedures

required by applicable law. We will not unlawfully discriminate against

individuals for exercising applicable privacy rights.

12. Third-Party Websites and Services

Our website or communications may contain links to third-party websites or

services. NorthRidge Fitness does not control the privacy practices or

security of those third parties.

Please review the privacy notices of third-party websites and services before

submitting personal information to them.

13. Privacy Signals and Tracking Preferences

Some browsers offer privacy signals intended to communicate a user’s

preference regarding online tracking or targeted advertising.

Where required by applicable law, NorthRidge Fitness will honor recognized

opt-out preference signals, including Global Privacy Control, for covered

activities.

The operation of these signals depends on the technologies implemented on

our website and the requirements of applicable law.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business,

membership systems, payment services, website technologies,

communications, or applicable legal requirements.

We will post the revised policy on our website and update the “Last Updated”

date. Any additional notice or consent required by law will be provided as

appropriate.

We encourage you to review this policy periodically.

15. Contact NorthRidge Fitness

For questions about this Privacy Policy or to submit a privacy request,

contact:

NorthRidge Fitness

Mailing Address: 300 McFarland Blvd, Northport, AL 35476

Telephone: 205-752-1201

Email: nrfitness@bellsouth.net

Website: northridgefitness.net

Please do not send full payment card numbers, card security codes,

passwords, or other highly sensitive information through ordinary email.